This Valentine’s Day, CG Barbershop is eschewing tradition. Instead of focusing on just their partners, CG is encouraging gents to turn their attention inwards – a move the barbershop hopes will help men unleash their authentic self and build confidence.

During a time typically dedicated to giving to others, the CG team has identified that men are less likely to invest in themselves. Carlos Gamal, Founder of CG Barbershop said, “Being a barber my entire life, I’ve seen the majority of men do the bare minimum, a cut and shave, and it’s more out of necessity than self-care.” “Historically men’s grooming has often been frowned upon and viewed as something only for women,” he continued.

So, in a turn of events, Carlos and the CG Barbershop team are inviting men to self-invest for Valentine’s Day with a grooming offer that includes a haircut, beard trim, and a nurturing organic Adonire facial.

“After a session, yes, our clients genuinely look fresher and appear sharper, but it’s the confidence it instills in them that gives me the biggest sense of satisfaction. They walk out a new person. What other job in the world allows you to make people feel great about themselves every single day?” Carlos mused.

Clients return repeatedly for the CG treatment. “It’s more than just a place to get a trim, it’s a sanctuary, a community, a brotherhood of sharp blades and sharper wit. It’s a place where you can walk in feeling lost and emerge with a new sense of self-belief, as if you’ve found your tribe,” said Wael Al Fatayri, Founder of The Haute Agency.

“CG Barbershop is ultimately a haven where you can be yourself, flaws and all. You just know you’ll be met with a smile, a handshake, and a cheeky joke. That sense of belonging is what makes it so special, a reminder in this age of digital isolation that true connections still exist.” Wael concluded.

Located in Media City, CG Barbershop is one of Dubai’s most in-demand men’s barbershops and sees more than 2,000 clients a month. Carlos, a third-generation barber, leads the highly professional team, and he personally trains everyone who works at CG. 

To celebrate the year’s Valentine season, the barbershop is inviting gents in Dubai to treat themselves to a special offer: when they book a haircut and beard trim combo, they receive the renowned Adonire facial for 14 AED (standard price = 175 AED). Thus, they get services worth a total value of 485 AED and only pay 264 AED (a discount of over 45%).

CG Barbershop also offers grooming vouchers, a great gift for men who may need a little encouragement to start the self-care journey. Vouchers are available for 300, 500 and 1,000 AED, and can be booked online or in store. General bookings can also be made online at or by calling +971(0) 42274666.

CG Barbershop is open every day from 10am-8pm with complimentary valet parking.